COMPANY
PRIZMY (@ UC Berkeley)
ROLE
Team Leadership
Creative Direction
UX / UI Design
Sketching / Prototyping
DURATION
06/2019 – 08/2019
According to the American Psychological Association, on average, Millennials and Gen-Xers report higher levels of stress compared to Boomers and Matures
I led a team of 3 UX design students at UC Berkeley Extension and was responsible for the generation of the concept for the mobile application, UX research and strategy as well as UI design direction
PROJECT OVERVIEW
PROBLEM STATEMENT
Chronic emotional stress can trigger a host of various problems, the most common of which is anxiety. Constant worrying and ruminating on problems in conjunction with panic attacks work like a downward spiral leading to significant decline ofmental and physical health.
VISION STATEMENT
Our vision is to create an app which will have all the necessary tools for individuals to address any problem through learning and engaging into activities that promote self-reflection, focus as well as productive and creative thinking.
PERSONA
Peter McPouty
The “Insecure Husband”
Age: 33
Occupation: Software Engineer
Marital Status: Married
Income: ~150,000K
BIO
Lives in a rental apartment with his wife. Likes to catch up on Game of Throne during weekend. Loves to play online games
GOALS
• Finding a way to stop negative thinking and focus on fixing his marital issues
• Needs to build up his self-image and confidence
MOTIVATIONS
- Peter is afraid he is losing his emotional connection with his wife. He wants to learn more about his current situation and take proactive steps in order to find a solution
PAIN POINTS
• Facing marital problems and is ruminating about it
• Can't focus at work and becomes more insecure about his marriage and his own self worth
LOW-MEDIUM FIDELITY WIREFRAMES
After series of iterations we were able to distill the concept down to the core flow which focuses on the catered content depending on the search criteria. The content is grouped per category: reading, watching, listening etc.
FEATURES
Once the user types in their problem in the search bar, s/he is given the vast array of resources sorted by the activity: “Read” for articles, “Watch” for videos, “Play” for games, quizzes and tests, “Listen” for music and “Write” for journaling. By default the user sees all results.
GAMING ACTIVITY
After reading an article, the user is offered a respective activity relevant to the article’s subject. In this case the user reads an article on love languages and in the end gets to take a test to identify their own love language.
JOURNALING ACTIVITY
After reading an article on the top 10 activities that help couples bond, the user is prompted to journal about the 10 activities s/he likes doing with his/her partner.
AUDIBLE ACTIVITY
After reading an article on how to properly relax, the user is offered to practice relaxation via meditative music.
