COMPANY
Moovit (@ UC Berkeley)
ROLE
User Research
Sketching / Prototyping
Visual / Interaction Design
DURATION
03/2018 – 05/2018
Moovit is a transit app which offers support for more than 1,200 cities worldwide and helps users get accurate departure/arrival times of public transport, its delays, cancellations, detours, routes etc.
I was in charge of conducting research to identify the areas of improvement for the app. In order to define the best UX practices for urban mobility applications based on user behavior, along with Moovit, other two apps were tested: Transit App and Google Maps. I performed three types of research: in-person interviews, remote usability testing and focus groups – one per each app.
PROJECT OVERVIEW
CHALLENGE
Moovit has a great potential to serve as a reliable public transit tool. However, it isn't among the most used apps on the market and isn't known much to the public.
The goal is to evaluate the usability of three apps (Moovit, Transit App and Google Maps) and to identify the main areas of improvements, particularly in relation to such functionalities as finding routes, bus stops, getting ETA, adding places and bus routes to Favorites, sharing routes etc.
We are interested in how well the Moovit app’s UI and UX design facilitate the ability of users to perform the tasks and successfully complete them.
PERSPECTIVE
PERSONA
CURRENT USER FLOW
RESEARCH METHODS
IN-PERSON USABILITY STUDY
The goal is to test particular app’s features and see how well they perform, how intuitive they are and how they define the user experience.
At the same time this will help us identify not only areas of improvements within the user flow but also find the common traits of user behavior when navigating via transportation app.
MOOVIT
Moovit is a transit app which offers support for more than 1,200 cities worldwide and helps users get accurate departure/arrival times of public transport, its delays, cancellations, detours, routes etc.
REMOTE USABILITY TESTING
The aspects under scrutiny are going to be:
- ➡ How user-friendly the app is (whether the app is easy to use)
- ➡ How intuitive it is (whether the app meets user’s expectations)
- ➡ How useful it is (whether the app accomplishes user’s goals)
TRANSIT
Transit is a Canadian app which positions itself as “simple, reliable and oh, so pretty”. The app is in contract with US municipalities and is advertised in transportation vehicles as a recommended source for commuters to receive transit updates.
FOCUS GROUPS
In this study we are looking at what makes people choose Google Maps as their preferred transportation app, what makes it stand out, what particular aspects of it make the user experience as seamless as possible and at the same time what are the common pain points within the user flow which need improvement to provide the most flawless experience.
MAPS
Google Maps is a mapping application which provides a wide array of services from different map data to navigation, traffic information, transit directions, walking and biking paths etc.It is, perhaps the most known and used application on the market.
KEY USER BEHAVIORS
TASK FLOW
After conducting a thorough user research and analyzing the outcomes, I sketched a raw draft of how we can improve the current task flow. I focused primarily on the Enterprise branch as it’s the department I work in. The key objective was to improved the asset upload, collection creation and admin settings flows.
KEY TAKEAWAYS
FEATURES
Improved functionality
By adding a geofence, we are addressing the user need to have a nearby bus stops feature as well as allowing our users to have a quick overview of nearby transit stops
ADD TO FAVORITES
We are making the “Favorites” icon more accessible by placing it next to the bus stop label. It will change from outlined to solid once the stop/station is added to favorites.
SHARE ROUTE
We are making the sharing option more visible and legible by placing it under the the timestamps as well as by appending the label to it.
